• LEAN LUXURY

    Launching luxury products and services the lean way

  • In a business environment that is changing exponentially, it has become a necessity for brands and manufacturers to be more flexible in launching new products and services. Methods like the Lean Startup have proven very effective in the digital world.

     

    The Lean Luxury methodology is an adaptation of the Lean Startup, developed by designer Léa Maleh, that integrates all the specificities of luxury: branding, precision of details, quality of materials...

  • THE LEAN STARTUP APPLIED TO LUXURY

    3 fundamental steps to launch your luxury product or service

    1

    Create your Luxury Canvas

    Identify customers' wishes and formulate your product's hypothesis

    2

    Build your

    MVE

    Design a Minimal Viable Experience without losing exclusivity

    3

    Validate your assumptions

    Test your MVE by involving trusted customers in the launching process

  • THE METHODOLOGY

    Discover the detailed steps to launch luxury products and services

  • THE LUXURY CANVAS

    Download the canvas below and start formulating your assumptions

    Click on canvas to download

  • LEARN MORE ABOUT THE DESIGNER BEHIND THE LEAN LUXURY METHODOLOGY

  • WANT TO KNOW MORE ?

    We can organise conferences, trainings and workshops